‘New Form’ of Ice Cream ‘Terrorism’: How Ben & Jerry’s Has Exposed Israel’s Anti-BDS Strategy
by Ramzy Baroud Posted on July 31, 2021
https://original.antiwar.com/ramzy-baroud/2021/07/30/new-form-of-ice-cream-terrorism-how-ben-jerrys-has-exposed-israels-anti-bds-strategy/
Ben & Jerry’s decision to suspend its
operations in the occupied Palestinian West Bank is an event that is proving
critical to Palestinian efforts, which ultimately aim at holding Israel
accountable for its military occupation, apartheid, and war crimes.
By responding to the
Palestinian call for boycotting apartheid Israel, the ice cream giant has
delivered a blow to Israel’s attempts at criminalizing and, ultimately, ending
the global Boycott, Divestment, and Sanctions (BDS) campaign.
What differentiates Ben
& Jerry’s decision to abandon the ever-growing market of illegal Jewish
settlements in the West Bank from previous decisions by other international
corporations are the fact that the ice cream company has made it clear that its move was morally motivated. Indeed, Ben & Jerry’s did not attempt to mask
or delude their decision in any way. "We believe it is inconsistent with
our values for Ben & Jerry’s ice cream to be sold in the Occupied
Palestinian Territory," a statement by the Vermont, US-based company read on July 19.
Expectedly, the Israeli
government was infuriated by the decision,
especially as it comes after years of a well-funded, state-sponsored, global
campaign to discredit, demonize and altogether outlaw the BDS movement and any
similar initiatives that aimed at boycotting Israel.
For years, the Israeli
government has viewed the boycott movement as a real, tangible threat. Some
Israeli officials went as far as perceiving the "delegitimization"
resulting from the boycott campaign as the primary threat faced by Israel at
the present time. Well attended conferences were held in Las Vegas, Brussels, Jerusalem, and elsewhere,
hundreds of millions of dollars raised, fiery speeches delivered, while
politicians and "philanthropists" lined up on many occasions, vowing
their undying allegiance to Israel and accusing anyone who dares criticize the
"Jewish State" as "antisemitic."
However, Israel’s biggest
challenge was, and remains, its near-complete reliance on the support of
self-serving politicians. True, those "friends of Israel" can be
quite helpful in formulating laws that, for example,
falsely equate between criticizing Israel and antisemitism, or render the act
of boycott illegal, and so on. In fact, many US states and European parliaments
have bowed down to Israeli
pressure to criminalize the BDS movement and its supporters, whether in the
realm of business or even at the level of civil society and individuals. All of
this is amounting to very little.
Additionally, Israel
doubled down on its attempts to control the narrative in mainstream media, in
academia and wherever the anti-Israeli occupation debate proved to be
consequential. Through a Kafkaesque, and often bizarre logic, Israel and its
supporters deliberately misinterpreted the IHRA definition
of antisemitism, applying it at every platform where criticism of Israel or its
Zionist ideology is found. The reckless Israeli dialectics was, sadly – albeit
predictably – embraced by many of Israel’s Western benefactors, including the US,
Canada and Italy, among others.
Yet, none of this has ended
or even slowed down the momentum of the Palestinian
boycott movement. This fact should hardly come as a surprise, for boycott
movements are fundamentally designed to circumvent governmental control and pressure politicians, state and corporate apparatuses, so that they
may heed civil society's calls. Thus, the more Israel attempts to use its
allies to illegalize, delegitimize, and suppress dissent, the more it actually
fuels it.
The above is the secret of
the BDS success and Israel’s very Achilles’ heel. By ignoring the boycott
campaign, the movement grows exponentially; and by fighting it, using
traditional means and predictable language, it grows even faster.
In order to appreciate Tel
Aviv’s unsolvable quandary, just marvel at this odd response, which was offered
by top Israeli officials in response to Ben & Jerry’s decision. Israeli
Prime Minister, Naftali Bennett, warned the British company
that acquired Ben & Jerry’s in 2000, of "severe consequences,"
threatening that Israel will take "strong action," most likely
referring to legal action.
But what was truly strange
was the language used by Israeli President, Isaac Herzog, who accused Ben & Jerry’s of
participating in "a new form of terrorism," namely, "economic
terrorism." On July 21, Herzog vowed to fight "this boycott and
terrorism in any form."
Note how the Israeli
response to the continued success of the Palestinian boycott movement remains
confined in terms of options and language. Yet on the legal front, most
attempts at indicting BDS activists have repeatedly failed, as the recent court
rulings in Washington demonstrated. On the other hand, the
act of accusing an ice cream company of "terrorism" deserves some
serious examination.
Historically, Israel has
situated its anti-Palestinian propaganda war within a handful of redundant
terminology predicated on the claim that Israel is a Jewish and democratic
State, the security and very existence of which is constantly being threatened by
terrorists and undermined by anti-Semites.
The above mantra may have
succeeded in shielding Israel from criticism and tarnishing Israel’s victims,
the Palestinians. However, it is no longer a guarantor of international
sympathy and solidarity. Not only is the Palestinian struggle for freedom
gaining global traction, but the pro-Israeli discourse is finally discovering
its limitations. By calling an ice cream company "terrorist" for
simply adhering to international law, Herzog has revealed the growing lack of
credibility and absurdity of the official Israeli language.
But this is not the end of
Israel’s problems. Regardless of whether they are branded successful or
unsuccessful, all BDS campaigns are equally beneficial in the sense that each
campaign kickstarts a conversation that often goes global, as we have seen
repeatedly in the past. Airbnb, G4S, and SodaStream, are but a few of many
such examples. Any global debate on Israel’s military occupation and apartheid
is a BDS success story.
That said, there is one
strategy that will surely end the BDS campaign, and that is ending the Israeli
occupation, dismantling the racial system of apartheid, and giving Palestinians
their freedom as enshrined and protected by international law. Alas, this is
the only strategy that Israeli officials are yet to consider.
Ramzy Baroud is a
journalist and the Editor of The Palestine Chronicle. He is the author of
five books. His latest is These Chains Will Be
Broken: Palestinian Stories of Struggle and Defiance in Israeli Prisons (Clarity
Press). Dr. Baroud is a Non-resident Senior Research Fellow at the Center for
Islam and Global Affairs (CIGA) and also at the Afro-Middle East Center (AMEC).
His website is www.ramzybaroud.net.