Israel Secretly Targets U.S. Lawmakers with Influence Campaign on Gaza War
Israel’s Ministry of Diaspora Affairs ordered the
operation, which used fake social media accounts urging U.S. lawmakers to fund
Israel’s military, according to officials and documents about the effort.
Reporting from Tel Aviv
June 5, 2024
Israel organized and paid for an influence campaign
last year targeting U.S. lawmakers and the American public with pro-Israel
messaging, as it aimed to foster support for its actions in the war with Gaza, according to officials involved in the effort and
documents related to the operation.
The covert campaign was commissioned by Israel’s
Ministry of Diaspora Affairs, a government body that connects Jews around the
world with the State of Israel, four Israeli officials said. The ministry
allocated about $2 million to the operation and hired Stoic, a political
marketing firm in Tel Aviv, to carry it out, according to the officials and the
documents.
The campaign began in October and remains active on
the platform X. At its peak, it used hundreds of fake accounts that posed as
real Americans on X, Facebook and Instagram to post pro-Israel comments. The
accounts focused on U.S. lawmakers, particularly ones who are Black and
Democrats, such as Representative Hakeem Jeffries, the House minority leader
from New York, and Senator Raphael Warnock of Georgia, with posts urging them
to continue funding Israel’s military.
ChatGPT, the artificial intelligence-powered chatbot, was
used to generate many of the posts. The campaign also created three fake
English-language news sites featuring pro-Israel articles.
The Israeli government’s connection to the influence
operation, which The New York Times verified with four current and former
members of the Ministry of Diaspora Affairs and documents about the campaign,
has not previously been reported. FakeReporter, an Israeli misinformation
watchdog, identified the effort in March. Last week, Meta, which owns Facebook
and Instagram, and OpenAI, which makes ChatGPT, said they had also found and
disrupted the operation.
The secretive campaign signals the lengths Israel was
willing to go to sway American opinion on the war in Gaza. The United States
has long been one of Israel’s staunchest allies, with President Biden recently
signing a $15 billion
military aid package for
the country. But the conflict has been unpopular with
many Americans, who
have called for Mr. Biden to withdraw support for Israel in the face of
mounting civilian deaths in Gaza.
The operation is the first documented case of the
Israeli government’s organizing a campaign to influence the U.S. government,
social media experts said. While coordinated government-backed campaigns are
not uncommon, they are typically difficult to prove. Iran, North Korea, China, Russia and the United
States are widely
believed to back similar efforts around the world, but often mask their
involvement by outsourcing the work to private companies or running them
through a third country.
“Israel’s role in this is reckless and probably
ineffective,” said Achiya Schatz, the executive director of FakeReporter. That
Israel “ran an operation that interferes in U.S. politics is extremely
irresponsible.”
Israel’s Ministry of Diaspora Affairs denied
involvement in the campaign and said it had no connection to Stoic. Stoic
didn’t respond to requests for comment.
The campaign didn’t have a widespread impact, Meta and
OpenAI said last week. The fake accounts accumulated more than 40,000 followers
across X, Facebook and Instagram, FakeReporter found. But many of those
followers may have been bots and didn’t generate a large audience, Meta said.
The operation began just weeks into the war in
October, according to Israeli officials and the documents on the effort. Dozens
of Israeli tech start-ups received emails and WhatsApp messages that month
inviting them to join urgent meetings to become “digital soldiers” for Israel
during the war, according to messages viewed by The Times. Some of the emails
and messages were sent from Israeli government officials, while others came
from tech start-ups and incubators.
The first meeting was held in Tel Aviv in mid-October.
It appeared to be an informal gathering where Israelis could volunteer their
technical skills to help the country’s war effort, three attendees said.
Members of several government ministries also took part, they said.
Participants were told that they could be “warriors
for Israel” and that “digital campaigns” could be run on behalf of the country,
according to recordings of the meetings.
The Ministry of Diaspora Affairs commissioned a
campaign aimed at the United States, the Israeli officials said. A budget of
about $2 million was set, according to one message viewed by The Times.
Stoic was hired to run the campaign. On its website
and on LinkedIn, Stoic says it was founded in 2017 by a team of political and
business strategists and calls itself a political marketing and business
intelligence firm. Other companies may have been hired to run additional
campaigns, one Israeli official said.
Many of the campaign’s fake accounts on X, Instagram
and Facebook posed as fictional American students, concerned citizens and local
constituents. The accounts shared articles and statistics that backed Israel’s
position in the war.
The operation focused on more than a dozen members of
Congress, many of whom are Black and Democrats, according to an analysis by
FakeReporter. Representative Ritchie Torres, a Democrat from New York who is outspoken
about his pro-Israel views,
was targeted in addition to Mr. Jeffries and Mr. Warnock.
Some of the fake accounts responded to posts by Mr.
Torres on X by commenting on antisemitism on college campuses and in major U.S.
cities. In response to a Dec. 8 post on X by Mr. Torres about fire safety, one
fake account replied, “Hamas is perpetrating the conflict,” referring to the
Islamist militant group. The post included a hashtag that said Jews were being
persecuted.
On Facebook, the fake accounts posted on Mr.
Jeffries’s public page by asking if he had seen a report about the United
Nations’ employing members of Hamas in Gaza.
Mr. Torres, Mr. Jeffries and Mr. Warnock didn’t
respond to requests for comment.
The campaign also created three fake news sites with
names like Non-Agenda and UnFold Magazine, which stole and rewrote material
from outlets including CNN and The Wall Street Journal to promote Israel’s
stance during the war, according to FakeReporter’s analysis. Fake accounts on
Reddit then linked to the articles on the so-called news sites to help promote
them.
The effort was sloppy. Profile pictures used in some
accounts sometimes didn’t match the fictional personas they cultivated, and the
language used in posts was stilted.
In at least two instances, accounts with profile
photos of Black men posted about being a “middle-aged Jewish woman.” On 118
posts in which the fake accounts shared pro-Israel articles, the same sentence
appeared: “I gotta reevaluate my opinions due to this new information.”
Last week, Meta and OpenAI published reports
attributing the influence campaign to Stoic. Meta said it had removed 510 Facebook accounts, 11
Facebook pages, 32 Instagram accounts and one Facebook group tied to the
operation. OpenAI said Stoic had created fictional personas and
biographies meant to stand in for real people on social media services used in
Israel, Canada and the United States to post anti-Islamic messages. Many of the
posts remain on X.
X didn’t respond to a request for comment.
On its LinkedIn page, Stoic has promoted its ability
to run campaigns backed by A.I. “As we look ahead, it’s clear that A.I.’s role
in political campaigns is set for a transformative leap, reshaping the way
campaigns are strategized, executed and evaluated,” it wrote.
By Friday, Stoic had removed those posts from
LinkedIn.
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